Here are 3 tips that will help you get started.
1. Promote
As soon as your page is up and you have a number of updates on there to make it look interesting it’s time to promote your new Facebook page. Start first with family, friends, and colleagues, getting them to ‘LIKE’ your page. After that, start promoting with clients and suppliers. And whatever you do make sure everyone in your organisation has a link to your Facebook page on all emails and marketing material.
2. Posting Updates
Post updates regularly and by that a minimum of once every day. Don’t overdo it unless absolutely necessary. The reason? Too many posts in a newsfeed can turn a reader off and if that happens, they may ‘unlike’ your page. Remember every reader has multiple friends, some in their hundreds, so you’re not just losing one fan. That why the reverse is so crucial, the more fans you gain, the more chance you have of reaching an audience that otherwise might never have heard of you.
3. Content.
One of the biggest mistakes to make is using your FB page as a dumping site to advertise special offers. If you want to grow your brand awareness, your content needs to be interesting and varied with topics that are relevant to your industry and most of all relevant to your reader. So, if you’re in the travel industry that means updates about ash clouds, strikes, best wedding destination and of course there is a place for news about what’s happening in your business ...but not too much of that.
So, get creative, get googling and get passionate about Facebook.
Good luck!
Carole
p.s. If you need some help to get started, give me a call on 085 778 5615
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